Ahhh September, the start of my favorite course, “Niche Tourism and Travel.” In this course we develop Travel Blogs, build Twitter feeds and Create Facebook Pages. Students usually look at me with bewilderment when we start, so in keeping with past advice, I offer you the following tips on how to start. 1) Make sureContinue reading “Tips for Travel Blogging.”
Category Archives: Marketing Greats
Westjet. I think I’m in Love.
I fly a lot. Maybe not as much as the road warriors that travel for business, but by leisure traveler standards, I guess I am a frequent flyer. Travelling in economy class seems to be my price point so how do I determine if the airline is any good? I feel there are two stagesContinue reading “Westjet. I think I’m in Love.”
Past Grads, Jack Johnson and Commitment
In the past two weeks I have heard from some of my Grads, whose success stories have put wind in my sails. I had the privilege of hearing Malcolm Gladwell speak at the “Art of Marketing” conference in Toronto, and finally got to see Jack Johnson, play some of my favorite music at his concertContinue reading “Past Grads, Jack Johnson and Commitment”
What makes a great travel blog?
As I sat down in front of my computer to start marking student’s travel blogs, I had a stack of Rubrics sitting next to me. There were certain things that students had to do to achieve marks. They needed tags, categories and three well written Blog articles that were approximately 250 words long. What IContinue reading “What makes a great travel blog?”